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Skateboarding is the favorite extreme sport of male teens in America. And as such skateboarders and their products have a tremendous impact on buying power. Pro skaters such a Bam Margera and Tony Hawk have developed lines of clothing, skateboard equipment, accessories and videos to meet the demands of this demanding audience. In turn, the companies that manufacture these items gather up and sponsor the next generation of stars to ride for their teams. All in all, the skateboarding industry currently produces over 2.5 billion in revenue each year, with no end in sight.