Many skateboard companies have become major cultural influences over the years. For example, Element, whose skateboard equipment is among the most popular, keeps its presence and logo visible to enthusiasts and the public through their team that includes Bam Margera as a member, and lines of clothing that bear their logo including jackets, t-shirts, hoodies, and backpacks. Their earth, wind, and fire logo is even becoming popular in regular street clothes. Skateboarders like to don their favorite logos as a sign of loyalty.

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